Case Study - Wii Party

Release Date: 08/10/10
Developers: Nd Cube, Nintendo
Copies sold:

Key Conventions of a TV video game advert:
-Title
-Slogan
-Celebrities

Broadcast

The setting of Wii adverts are normally in the celebrities' houses, with their friends/family. This is used to get the attention of the target audience and make the audience feel more apart of the game in the ad.The setting may appeal to the target audience because its a family setting. In a house, the living room, where the family spend time together. Also, when watching the advert its a form of connection with the audience as its as if the celebrities are inviting us into their house. The adverts feature popular celebrities that not only relate to one group of target audiences, but more than one. For example, the redknapp family ad, there are different ages and genders, therefore that ad goes out to those ages and genders. Also, the JLS ad is not only to young men/boys, but also to teenage girls as they would be fans of JLS. I think these particular celebrities were chosen because of their popularity in society. Normally in video game adverts the celebrities used are not in fancy, expensive clothes, but regular clothes that regular people wear. This is good because it makes the audience feel more comfortable, and they can relate to the ad. The target audience is going out to everyone. No matter what age, gender, social class, everyone. Overall, I think the adverts for Wii Party were effective because they were many adverts with different celebrities to relate to different target audiences. This is good because it makes the audience feel more apart of the game and be able to relate to it.

Print
I think that magazine reviews are effective as they have a slight influence on what other people decide. For example, if a game gets bad reviews, they are most likely to lose some of their profit as people would end up not buying the game. However, if they have good reviews, people would end up buying the game. 

E-Media
The wii party website attracts some of the target audience such as children as it is very colourful and bright which would interest them. It is unlikely for older generations to visit the website, however if they did, I dont think they'd like it as much as there is quite a lot going on on the webpage. They also have a Facebook page with 11,226 likes.

The images on the website show equality to all people no matter what age, gender or ethnicity as it shows all those. The words "family" and "friends" appear on the website quite often. It keeps on emphasising that idea since the brand wants to show the game is appealing for everyone and targeted at every age, gender and ethnicity. The theme colours used for the website are white and pink which are bright colours which could signify that the audience is mostly kids and probably more female than male.

There arent that many social networking sites for Wii Party, and even the few that they have dont have much of an audience. This may be because the main target audience (kids and elderly) are not likely to be on computers and go on social networking sites therefore, they don't waste their time/money on them.

Overall, I think that the best way to advertise Wii Party is with Broadcast. This is because the main target audience arent as in touch with social media therefore, it wouldn't have an affect. However, kids and elderly do watch a lot of TV, and them seeing adverts would appeal to them, also others. Lastly, it is most likely for everyone to have a TV rather than everyone to have social networking, therefore it would reach out to the whole target audience.