Star Trek

June 2011

E3 announcement and teaser trailer - Gamers were interested in the game and weren't given any information so they would have to wait and find out more. (Suspense)

April 2012

New teaser trailer released- more info released about the game that got the audience tension build up.

June 2012 – E3

Gameplay footage posted online - Audience got to see whether or not the game was good and what the animation etc. was like.

December 2012

Release date announced - gamers were able to finally know when the game would be released to look forward to the release.

March 2013

Pre-order promotional boxes arrive in stores - Audience were able to actually buy the game (Star Trek developers and publishers get to see if they're actually doing to make money.)

The teaser trailer may be appealing to Star Trek fans as they get to see what the game's like (if its anything like the movie, what it's about). Also, it would leave them wondering and wanting to see more/buy the game to see what is going on and what is going to happen. In total, all 4 trailers got 185,782 views.

The Star Trek videogame publisher developed the marketing campaign over such a long period of time to build up all the tension and have the game be presented as being so good that they get a massive profit. 

Here is one of their print advertisements. There is some cross promotion with ps3 and Xbox. Also, it gives a way a few advantages in the game. And, the release date is at the bottom along with the the publisher. 

I think the advertising campaign was successful in having a profit pre-release. However, when the game was released, there was not any success at all. Overall, the advertising did them well until the game was actually released.