Friday 6 September 2013

Video Game Advertisement - Key Conventions.

The video game that I have chosen to analyse is Pacman. Here is a picture of the advertisement.


LANGUAGE: The title is catchy, short and sweet. Also, theres a little advertisement slogan which is "Its The game everyone is waiting for"  Most of the main information that they want to standing out is in a different colour and is bold. 

INSTITUTION: The game was produced by Atari in the 1980s and is available on many platforms (computer, phone, consoles) It started of with this just being an arcade game, but as it became alot more popular it escalated into various platforms. It was immensly successful, even today it is played alot. 

AUDIENCE: This looks like it would be a mixed gender game, but maybe towards young kids, teenagers, people in there 20s. So a rough target audience would be 10-35, this is because it is a very oldschool game so older people would play it. etc.

REPRESENTATION: The main cover is just a pacman with the little ghosts. This just symbolizes whats characters you will come across throughout the game etc.The main image used on the cover is the main characters in the game: Pacman, and the Ghosts. Also the background has abit of the game setting. They have used a variety of different colours such as: yellow, pink, red, green, blue, orange etc.




2 comments:

  1. WWW: What a brilliant choice of game - old school! Institution and audience are particularly good here.
    EBI: Your paragraph on Media language doesn't cover enough of the key conventions - title, main image, logos, slogan, colour etc.
    LR: Add to the language paragraph to improve it.

    ReplyDelete
  2. I added the extra information to representation, and abit in language.

    ReplyDelete