Advertising Agencies & Regulatory Bodies

W+K Amsterdam (Wieden + Kennedy Amsterdam)
They've advertised: Powerade, Heinekin, Fifa 14, Nike, Coca-Cola and more. Also for FIFA 14 they created a whole videogame campaign.
I think that the Coca-Cola advert is most appealing as it adds colour to the page and stands out a lot.

Rokkan
Rokkan has been around for 14 years and is based in New Jersey. They have advertised chipotle,hyundai, nestle and more. The publisher for dishonored was Bethesda.

PEGI
PEGI is an age rating system that was established to help people in Europe make informed decisions on buying computer games (including parents of children). PEGI uses a combination of content declaration and game review to come to the conclusion of the appropriate PEGI rating for each game.

PEGI 3:The content of games given this rating is considered suitable for all age groups. Some violence in a comical context (cartoon-like forms of violence) is acceptable but no explicit language. 


PEGI 7
Any game that would normally be rated at 3 but contains some possibly frightening scenes or sounds may be considered suitable in this category that may not be in pegi 3.


PEGI 12
May contain violence in a fantasy setting, coarse language, mild sexual references or innuendo, or gambling.


PEGI 16
Depiction of violence (or sexual activity) reaches a stage that looks the same as would be expected in real life. More extreme language, the concept of the use of tobacco and drugs and the depiction of criminal activities.


PEGI 18
Level of violence reaches a stage where it becomes a depiction of gross violence and/or includes elements of specific types of violence (especially violence that would make the viewer feel a sense of revulsion).

ASA
ASA's mission is to make sure that the advertising in media is legal, decent, truthful and honest, to the benefit of consumers, business and society. Theirvalues are:
- Consistent and proportionate
- Reliable and ethical
- Fair and respectful to all
- Accessible and helpful
- Intelligent and thorough, but also timely and proportionate
- Open and accountable, acting with integrity and never being afraid to admit when we’re wrong
-An excellent team, inspiring excellence in one another