AIDA Excercise

1) The name that we have chosen for the game is "Enzo" as this is the name of the bug. We think that this game will be played on tablets, phones and Computers as it would bring more profit with a wide range of platform availability. Enzo will be played by the ages 7-14 as the visual effects of the game are mostly animated, which would appeal to a younger audience more than an older audience. 

2a)To attract audience attention, we will be advertising this game on children based areas of media such as Kids TV Channels, on YouTube there will be ads between nursery rhymes, kid's shows etc.
2b) The advert for the game will include game footage to show the audience what they will have to do/go through in the game and it will be played by a young child on his bed to create a personal identity as the audience can relate to the child playing in the advert.
2c) The way we're going to stimulate audience desire is by giving the bug a name and a personality. This will stimulate audience desire as it will make the audience feel connected to Enzo and know him more. This will lead to them wanting to help Enzo in the game.