Case Study - Just Dance 4

Release Date: October 2nd 2012 (Europe)

Institution behind game: Ubisoft

Platform availability: Wii, ps3, WiiU, Xbox 360

Print

There is a number of key conventions featured in this movie poster; It follows a bright multi-coloured colour scheme that connotes fun and gives you a party vibe. This is good because it attracts some of the audience to the game. There is only one type of sans serif typeface; It includes an number of slogans around the title that is dominating most of the poster and is acting as a central image aswell. 

"Just Dance 4 doesn't bring much in the way of new features to the party, but if all you want is to have one hell of a fun, energetic, and hilarious time, there really is no party quite like a Just Dance 4 party." This is a good review as it starts off being bad but the good over throws it.

"If there's anything bad to be said about Just Dance 4, it's that there's not much new here. It's largely a song pack, albeit a very entertaining one. " 

"This is as fun a game as any in the series, with routines that are even wilder than before, and a keen self-awareness that eagerly embraces its over-the-top kitsch qualities. " This is again, a good review. 

Broadcast

The advert for this game  is extremely effective and uses a number of key conventions that typical Wii television adverts would use. For example, during most of the advert, the setting is domestic and takes you on a journey through a house during a house party. The bright lighting of the modern looking home has synergy with the modern authentic colour scheme of wii (which is the main platform its available on) but also the party theme of the advert has synergy with the bright colours on the poster and front cover of the game. The track used for the advert is a feel good song hence the name, "good feeling" and the creators have used celebrity endorsement by having the singer of the song feature in the advert. The advert aslo features e-celebrities like D-trix, Lindsey Stomp and the Cimorelli sisters to promote the game.

Ubisoft also hosted a launch party where a wide range of different well known celebrites attended and spoke publicly about the game to promote it. This is good because it means fanbases of the celebrities would be aware of the game and know that the celebrity they aspire to be like plays the game, this would lead to them wanting to buy the game.

E-Media

The website of the game attracts its target audience, which would be families and friends who are want to have fun and interact by coming together and playing the game, as the colour scheme is bright and multi-coloured, which would connote fun and enjoyment. The most interesting aspect of the website structure is how the background has been divided equally between both genders; there is a pink side with a cartoon of a young woman and a blue side with a cartoon of a young man. This could be ubisofts way of letting the audience know that the game is for a wide range of people no mattter what gender/age.