GTA V - Marketing magazine feature.

1.How long before release did the GTA V campaign begin? 2 years before.

2.How did the institution want existing GTA fans to react to the early trailers? They wanted them to start understand the trailers and try figure out the plot.

3.How did the steady release of trailers build excitement and hype about the game? The trailers were short and had a massive time period in-between releases so it left the audience hanging.

4.How was the launch used to generate news coverage?

5.What effect did the strict embargo have on the audience? So the plot couldn't be spoiled for them.

6.In your opinion, why was the campaign for GTA V so successful? They didn't over promote their game, they let most of the promotion be word of mouth and didn't give away too much too early.